About Us
     Jim and Lisa Powers have been involved in Bridal shows since 1989. After having exhibited in countless bridal shows, they began assisting in the production of bridal shows in the early 1990s and produced their own show in 2001. As evidenced by the testimonials taken from the Day of Elegance Bridal Show, they have developed a very enthusiastic following of vendors who keep coming back year after year to exhibit at the shows they produce. Now, with the production of multiple bridal shows under their belt, they feel they have a unique concept in producing bridal shows. “After being exhibitors for so long, we knew what vendors were looking to get out of a show. We make sure that each vendor has what they need to have a good show. We check in at each booth several time during the day to see if there is anything they need.” they explain. Married since 1984, they form the team that publishes the monthly Wedding Day Sourcebook magazine, the area's only monthly wedding publication. They currently produce 3 bridal shows annually in the Western Massachusetts area, and are members of the Bridal Show Producers International and the Association for Wedding Professionals International organizations.
    “We have a full service promotion company at our fingertips. We produce most of our marketing materials in house, and that includes print ads, TV and Radio spots, postcards, flyers and all the rest of the materials needed to run a show. We produce all our own signage and tickets also.” added Jim Powers, the president of Technigraphics, the parent company of both The Wedding Day Sourcebook and bridal show production company, CJC Events. “Marketing is key to the success of any bridal show, and we market extensively”. added Powers. As an example, he cited the advertising campaign for their latest show. “We utilized all the major television network affiliates that service the area. In addition, we use a variety of the highest rated Radio stations in the area along with multiple print ads in most of the major dailies and weeklies. “We need to get the word out, and in addition to our magazine, we use all the media available”. added Powers
    Lisa Powers enjoys going to conferences, open houses, networking events and seminars to gain new ideas and knowledge for all the shows the company produces. “We now have 3 dates each year that have different needs and there are always many new ideas presented and shared at the conferences.” She added. "The Wedding Day Sourcebook exhibits at every major bridal show in the area, and we enjoy meeting brides-to-be and vendors and discussing local wedding trends. We also enjoy assisting other producers when asked. It all works out very well.” added Powers.